Statement of Intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

Product 1: (Fashion Magazine)

I am going to be creating a magazine that targets a sophisticated 16-25 year old audience and is aimed at both genders. To appeal to the audience, I will be focusing the attention on the 60's style fashion and use of colour. My audience research suggests using models the same age as them, I also intend to use models from two opposite social groups to represent the inclusivity of my magazine, and to allow me to fulfill the brief ‘At least two models representing at least two different social groups.’ My focus will be on attracting an audience who are interested in the style so they can identify with it. My audience research suggested I included content such as punchy sell lines and articles with major and relevant celebrities. Most magazines feature high end fashion, and the iconography is mostly airbrushed. However in recent years, the more sophisticated audience I am targeting have started to reject these representations, so by using more realistic representations I feel it will appeal to them more fittingly. My magazine is not something that appears on the Bauer website as part of their group of magazines however I feel as if it would add to their portfolio and target a younger audience than is currently within their fashion demographic. 

Product 2: (Accompanying Website)

My website will be designed to act as a supporting media product for my magazine, but with some extended features, such as exclusive content for online readers. On the home page of my website, I plan to have articles, different to those in my magazine, as this appears to be a convention of fashion websites. In addition to this, I will include features, such as points of contact in the form of social media pages and feedback forms to create a relationship with my readers, this forum will encourage audience participation by asking multiple questions about the brand. The website will also include individual pages for my model interview and behind the scenes page. I will have a clear and concise mission statement, which will feature at the top of the homepage as a way to connect my audience with my intent. For the audio visual element, I will produce a behind the scenes of the studio photoshoot, this is to help my readers identify with the magazine creation process and feel a part of the production.   

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? 

I intend to make a clear connection between my two products by creating a consistent House Style across both my magazine and website. My masthead will be eye-catching and I will feature elements such as interviews with my models that are featured on my magazine with a wider range of images of the same models from the shoots to create a clear cross-over between the two products. I have put my media company logo and company logo for Bauer on both of my magazines. In addition to this, as stated in the brief, my magazine covers and contents contain a call to action for readers to visit the website. My website should reinforce the clear link between the two through use of a forum section as the aim is to make audiences feel as if they are a part of the production process.